Signature Visibility Strategy
Custom visibility and content strategy designed to make you the clear choice among your competitors.
Cut through the noise and become the choice your buyers can justify to everyone else at the table. We validate exactly how your buyers research, position you to win where AI and search now decide who gets considered, and leave you with a roadmap built to run with or without us.
At-a-Glance:
- Timeline
- Typically 6 weeks to launch, plus 60-day content plan
- Best for
- B2B teams who sell to multi-stakeholder buying committees
- You get
- Buyer research, AI visibility dashboard, content plans, reporting, and ongoing optimization
Your buyers are making decisions in places you can't see.
Buying decisions involve more people, earlier research, and new tools. Buyers turn to AI to build their shortlist, get answers without clicking back to your site, and then have to justify their choice to a room full of stakeholders.
Most content strategies weren't built for that. They're based on assumptions about the buyer, measured by traffic that keeps shrinking, and are blind to what AI tools say when your name comes up (or doesn't). The result is a lot of content and not much confidence that it's working.
Who it's for
B2B teams with making big purchases. Long sales cycles, multiple decision-makers, and buyers who need to defend their choice internally.
Lean teams that need a plan they can run. You don't need more ideas. You need a focused roadmap your team can execute and measure, with or without us.
You need this when… you're publishing content but can't tell whether it reaches buyers, or competitors show up in AI answers and search results where you don't.
Four phases, from understanding your buyer to a plan already in motion.
Discover
We go deep with you to understand your ideal customer profile, your current content, and the buyer insights you already have.
What you'll get: Documented ICP(s) that keep us aligned from our first conversation.
Listen & Decode
We go directly to your target audience to find out how they actually research and buy.
What you'll get: A detailed buyer research report you can reuse across sales, PR, and investor conversations, plus the priority AI prompts to track.
Plan
We build the plan to make you the no-regrets choice among your competitors.
What you'll get: An AI visibility dashboard, competitor analysis, AEO/SEO audits, and a content calendar with briefs and pitch templates.
Execute & Optimize (post-launch)
Monthly dashboard reviews and strategy calls to track what's working and refine the plan while it's in motion.
What you'll get: A plan that gets sharper as the results come in.
Included at no extra cost
AI visibility audits of 5 of your existing content pages with recommendations for improvement
For teams who want a real strategy that doesn't just chase the latest fads.
You need to update your strategy for how buyers research now, but don’t have the resources to figure out this week’s “must-do” tactic to ensure you’re visible and recommended.
We grounded our strategy in what actually works for your buyers, while keeping up-to-date on the latest best practices. Because the brands AI cites change constantly, and what works on one platform doesn’t always work on all platforms.
Questions, answered
- How is this different from the AI Visibility Snapshot?
- The Snapshot shows where you stand in AI answers today. It's a quick look and perfect for those who aren't sure where to start. Our Signature Visibility Strategy goes further: direct buyer research, a full visibility and content plan, and hands-on optimization for those who already know they need to focus on how they show up in AI platforms.
- How do you research our target audience?
- We use a third-party research platform to hand-select a target audience based on job title, industry, and other parameters we'll customize together.
- Do you write the content?
- The strategy, content calendar, and briefs are included. If you'd like the articles written too, we can add human-written, search-optimized content for an additional fee.
- What happens after the intro engagement?
- Your roadmap is built to run with or without us. If you'd like to keep going, Ongoing Momentum delivers an updated dashboard, fresh strategy, and a new quarter of roadmap each cycle, with or without us writing the content.
Pairs well with
AI Visibility Snapshot
Not sure you're ready for a full engagement? Start with a quick diagnostic and roadmap, ready in one week.
ReFRESH Messaging
Sharpen your positioning and messaging first, so everything you publish says the right thing.
Better messaging. More visibility.
Book a discovery session to scope your Signature Visibility Strategy.