Better messaging. More visibility.
We help you break through the noise and information overload with messaging that sets you apart, clear visibility into how you show up in AI platforms, and the strategy for what to do next.
Product Marketing | Content Strategy | AI Visibility (AEO/GEO)
The marketing you need now
Signature AI Visibility Strategy (with AEO/GEO)
Custom visibility and content strategy designed to make you the clear choice among your competitors. Built for how your buyers actually research and make buying decisions, optimized for AI visibility.
Learn moreAI Visibility Snapshot
See how AI tools represent your brand, and how you compare with the competition. You'll also get a roadmap of tactics to improve how you show up. It's a mini AEO/GEO strategy that's ready to ship, not an automated report.
Learn moreReFRESH messaging
Hands-on, human-led messaging that's focused on what your customers actually need. And doesn't sound just like your competitors.
Learn moreIndividual advising sessions
Founders, small business owners, and “department of 1” marketing directors often just need an experienced outside perspective or thought partner for one specific challenge.
Starting at $175 per hour | Book now
Learn moreDigital Marketing
Coming soonCustom marketing plans for social, growth or lifecycle. Exactly what you need. Nothing more, nothing less. Schedule a call to discuss your specific needs. Think fractional marketing department, not traditional agency.
Marketing at the intersection of product, content, growth and brand.
Marketing changes constantly. New tools. Click-less search. Buyers turning to AI to research products and guide their decisions. It's kind of chaotic. How is a lean marketing team (or a "team" of just one marketer) supposed to keep up with the constant change, while simultaneously doing all the work?
That's where we come in. Melissa and her team cut through the chaos to provide the services you need to reach your customers, without having to chase every marketing trend.
- Direct customer research
- Human-led messaging
- Just-enough content strategy
- The right AI visibility approach
- Targeted tactics for your specific challenges
We bring it all together to make your company easier to understand, easier to trust, and easier to choose.
Meet Melissa DiRocco, Owner and Principal
I love solving problems and learning new things. That's what's kept me in marketing for over 20 years: I still get to learn every day. My career took me through product marketing, content, brand, and growth marketing. Now, I bring together stakeholders, align teams, and solve messy problems.
I'm glad you're here, and I'm looking forward to working with you.
Melissa is that rare combination of strategic thinker and doer, the kind of person who sees the big picture and then actually gets it done. She’s incredibly organized, resourceful, an achiever in the truest sense, and she knows her stuff.
Jennifer Brault
DIRECTOR OF SOCIAL & INFLUENCERS AT GUILD
How we work
Understand your buyer
We learn how your customers actually research, evaluate, and make decisions — including the questions and objections that surface across the buying committee.
Create confidence
We sharpen your positioning and messaging so every stakeholder can understand why you, why now, and why this decision makes sense.
Show up where decisions happen
We help you become visible across the channels your buyers actually use — from search and content to ChatGPT, Perplexity, Gemini, and beyond.
Turn insight into action
We build practical strategies your team can execute, measure, and improve — with or without us.
Better messaging. More visibility.
Let's make it easier for your customers to choose you.
We'll reach out to find a time to talk.