ReFRESH Messaging Sprint
Lead with the value you deliver, without sounding just like your competitors.
Your messaging needs to make you the obvious choice to your primary customer AND all ten members of the buying committee.
Through hands-on working sessions, we'll craft fresh, market-ready messaging, tested with real members of your target audience.
At-a-Glance:
- Timeline
- Typically 2-6 weeks
- Best for
- Teams in crowded categories
- You get
- Tested, market-ready messaging
In a crowded category, sounding like everyone else is expensive.
You need to give your buyers a reason to choose you. But we know it's hard to see your own positioning clearly when you live inside it every day. We'll help you stay true to your brand and lead with the value that makes you the easy choice for buyers.
Who it's for
Teams in crowded categories. Your product is strong, but your website and sales decks sound a lot like your competitors'.
Companies that have changed. You've added products, entered new markets, or shifted who you sell to, and your messaging hasn't caught up.
Start-ups that relied heavily on AI at launch. We get it! You needed to get something up, fast. Now it's time to make it yours.
You need this when… deals stall because buyers can't explain the difference between you and the alternative, or your team describes what you do five different ways. Or worse: can't describe it at all. (We've seen it happen.)
One focused sprint. Human-led from start to finish.
Competitive messaging and positioning audit
A structured audit of your current messaging and positioning against 2–3 direct competitors.
What you'll get: A side-by-side view of how you stand today.
Gap and opportunity analysis
We identify the gaps, the overlaps, and the opportunity that's yours to claim.
What you'll get: A clear picture of where you can stand apart.
Working sessions
Two sessions with your team to review what we found, pressure-test the direction, and brainstorm how we'll bring it to life.
What you'll get: Shared agreement on where your messaging should go.
Concept testing with real buyers
We test multiple concepts with members of your target audience. Real humans, not AI feedback.
What you'll get: Evidence of what resonates, before you roll it out.
Market-ready messaging
The foundation everything else builds on.
Content, campaigns, and sales conversations only work as well as the messaging they're built around. You need the market-ready messaging your team can use across your website and all other channels.
Questions, answered
- How do you choose the competitors?
- We confirm your competitor set together on the scoping call. It's usually the 2–3 companies your buyers compare you to most often.
- Who takes part in the concept testing?
- Members of your target audience. We use a third-party testing platform to select participants based on job title, industry, and more. Real humans, not AI reflections.
- What do you need from my team?
- Your current messaging materials and key collateral, plus time from a few of your team members for the working session and workshop. Expect two 90-minute virtual sessions for your team, plus some async time to reflect and provide feedback.
- What happens after ReFRESH?
- The messaging and research are yours to implement and share within your org. We also offer visibility strategy and digital marketing if you need additional support.
Pairs well with
AI Visibility Snapshot
See how AI tools describe you today, and where your new messaging needs to show up.
Signature Visibility Strategy
Turn sharp positioning into a visibility and content plan built for how your buyers actually research and make buying decisions.
Better messaging. More visibility.
Book a 15-minute call to scope your ReFRESH and confirm your competitor set.